Glossary
Gross Margin
Definition
Gross margin is the share of revenue left after the direct costs of delivering a job - labor, chemical, and fuel - before overhead and profit.
If a job sells for 400 dollars and the direct labor, chemical, and fuel total 160, the gross margin is 240 dollars, or 60 percent. Tracking it per job type shows which services and which routes actually make money versus which just keep the crew busy.
Margin is where routing and pricing meet. A fairly priced job with long windshield time can have worse real margin than a cheaper job next door, which is why operators who watch margin push for density and a disciplined price floor.